Marketing Communications & Fund Development Associate

Boys & Girls Clubs Big Brothers Big Sisters (Edmonton)(May 2009 – July 2012)

 

Accomplishments:

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• Developed consistent corporate brand identity, including experience in developing a style-guide to ensure consistent application of branding marks and references in all materials, overseeing aesthetic design, user experience and editorial content of all marketing and communication materials such as the website, promotional materials, videos and digital media installations

• Project management experience in coordinating year-round marketing initiatives, maintaining a calendar of events, overseeing media visits, managing community engagement

• Multi-million-dollar fundraising. Involved with all aspects from ticket management, marketing campaign development/execution, media buying, prize management, legal and gaming involvement, sponsorships, audience engagement through use of appropriate mailing lists, track the ROI and report the value of sales achieved against costs, and vendor relations. Live radio/TV

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Key Responsibilities: 

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• Created strategic marketing and communication plans that were driven by the modern methods and will appealed to the relevant audiences.

• Market analysis by monitoring and evaluating all marketing activities to ensure that targets/metrics are being achieved and challenged.

• Researched and developed new marketing opportunities that are innovative and future oriented.

• Coordinated all promotions, public relations, social media and the web based presence of the agency.

• Oversaw the planning and execution of public marketing campaigns to promote the work of the agency including Dream Home lottery, corporate partnerships, volunteer recognition and the recruitment of volunteers.

• Ensured the right mix of marketing and communication mediums were being used when planning promotional campaigns.

• Oversaw agency stewardship investments including everything from the Dream Home ticket buyer to the media provider.

• Negotiated with vendors to obtain the most lucrative and beneficial resources.

• Oversaw the agency’s communication mediums including correspondences, written publications, media, social media and the website.

• Responsible for the project management of the annual agency Dream Home Lottery and utilizing some of the above components to support this project.

 

Featured skills: 

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• Experience in marketing/communications in the non-profit/volunteer sector

• Excellent writing skills and the ability to communicate effectively.

• Creativity in my approach to designing marketing materials as well as commitment and innovation work.

• Demonstrated knowledge of print design and online video production web

• site development and maintenance.

• Excellent computer skills with focused experience in design software (Adobe Suite for print

• publishing).

• Ability to plan and make decisions in a timely, organized and appropriate manner.

• Proactive approach to known opportunities and the ability and desire to identify new

• opportunities for communications, PR and marketing.

• Excellent relationship building skills.

• Ability to speak publicly, whether directly or indirectly (on camera or radio) to an audience.

• Ability to prioritize and project manage with a variety of stakeholders.

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